What is Sex Coaching?

Let's assume sex coaching just fosters a conversation about sex. Even if it was just talking about sex, freely and in a non-judgemental space, maybe for the first time ever without being afraid to disgust, scare or upset and without the fear of being mocked... even if it was only that. Wouldn't it feel just awesome? Liberating? Empowering? The best part ist: It can be much more, if you let it.

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"Sex coaching is a sex-positive, non-pathologizing, future-focused, client-centric approach that empowers you to reach your goals."

Sex coaching is NOT sex therapy. Sex coaching, like all other forms of coaching (e.g. executive coaching, life coaching, etc.) is conducted with healthy individuals aimed at improving their perceived performance, achieving their goals or removing their hurdles. Sex coaches do not medically assess clients (although they keep an eye for warning signs that require a referral to medical practitioners or psychotherapists or co-work with a client and a medical professional to rule out physical issues, for example by sending a client to a urologist for a Free-Testosterone-Test). While medical professionals or sex therapists may utilise medication, sex coaches work with exercises, personalised education and an evidence based talk-only approach based on the assumption that the client possessing many of the required resources already. It is its own form of promoting sexual wellness and includes personalised sexuality information and education, re-directive cognitive processes and mental reframing, emotional balancing, intuitive guidance, behavioural training, action plans and home assignments, and the provision of required resources or referrals.